Pay-Per-Click Marketing
Simply the best way to spend your marketing dollars!
What is ‘Pay Per Click’ ?? – Pay search engines have become popular (Google, Yahoo, etc). With these companies you don’t actually pay to place an advert. Instead, you create an account and bid against other webmasters for a position in their index on specific keywords.
Fascinating! So when do I pay?.
In other words, instead of getting a higher position because of the relevancy of your web pages to a keyword search, you get placed higher as long as you make a higher bid on the keyword than someone else.
- To be number 1 on a keyword search, you only need to be the highest bidder.
- The second highest bidder gets number 2, and so on.
- Each time someone does a keyword search that you are bidding on, and clicks on your link, you get charged the amount of your bid.
Like the other search engines, some of the paid placement engines have agreements with other engines. So, being number one on a paid placement engine may make you number one on a completely unrelated engine as well. But remember, the moment someone outbids you, your position falls.
Chalkboard will consult with you and manage your PPC bidding for search engine placement for you. For example – with Google’s Pay Per Click (brand name is Adwords) :
- you set the amount you want to pay per day or month.
- The second highest bidder gets number 2, and so onyou set the amount you are willing to pay per click.
- we work with you to develop the wording of your ads.
- you get regular reports on costs, click through rates and total clicks.
Let us get you on your way with a mini-campaign so you can try it out for yourself – it’s free and there’s no obligation, Contact Us Here