Online Solutions

Search Engine Optimization

Be nice to search engines!!

If you want the serach engines to rank your site highly then you ned to show them some love too. The structure and content of your site is key to making it attractive and easily understandable to the automated processes that the serach engines use to evaulate and ultimately ‘score’ your website.

If you are selling Widgets then your site needs to talk about Widgets!

For a website to be highly Search Engine-friendly there needs to be a harmonious balance between your technical infrastructure, the quality and formatting of your content (both on-page and off-page) and your internal and external link profile. Get these three elements working in together and your web pages will get to page one of Google and the other Search Engines…it’s then merely a matter of time and investment.

Typically a Custom SEO Consulting Program commences with an SEO Audit which examines in detail the key factors that impact on your search engine visibility – your sites technical infrastructure, content, link profile and the competition. The ensuing analysis, report and recommendations then sets the scene for developing your SEO strategy over the coming months. Typically we judge all our recommendations based on Return On Investment or “bang for your buck”…balancing the required investment in improving a particular element versus the potential rewards.

The prioritisation of the outcomes from the initial SEO Audit becomes the foundation of your SEO strategic plan, a tailored search engine optimisation program unique to your website and your current online presence, positioning , traffic and conversion situation. We then work closely with you and your team, implementing your strategies and tactics as well as keeping you abreast of imminent changes in the search engine algorithms that may effect your websites performance.

Detailed analysis, clear executable recommendations and your finger on the pulse of the latest innovations and trends in search engine optimisation…that’s what you need…and that’s what our SEO Consultants deliver, on time and on budget.